At Rubicon Organics, our vision is to be the most trusted house of premium cannabis brands – creating elevated experiences for people everywhere. Our mission is to build brands people believe in by delivering elevated experiences in all we do. Through uncompromising quality, purposeful innovation, and trusted partnerships, we create products and relationships that enrich lives and help shape the future of cannabis.  

The Brand Manager is responsible for stewarding and growing the health of our brands through insight-led strategy, disciplined planning, and strong cross-functional execution. Acting as the custodian of the brand, this role ensures brand positioning continues to evolve in line with consumer and shopper insights, while delivering commercial impact across channels. As a core member of the Marketing team, the Brand Manager champions Rubicon Organics’ mission, vision, and values, inspiring passion for our brands across the organization.

This role is based in our Downtown Vancouver office and reports to the Sr Brand Manager.

 

·        Serve as the custodian of the brand, ensuring continued progression of brand health through an evolving brand positioning grounded in consumer and shopper insights.

·        Manage and evolve the brands portfolio through consumer and market insights to accommodate the changing landscape of the cannabis market. Ensuring changes and updates are accurately represented through our supply and demand planning cycles.

·        Lead the annual brand planning cycle, developing clear, executable strategies embedded across the organization.

·        Champion Rubicon Organics’ mission, vision, and values, fostering passion for the brands across the business.

·        Develop and execute through-the-line (TTL) activation briefs aligned with the annual brand plan to drive awareness, conversion, and brand equity.

·        Collaborate with innovation and cross-functional partners on new product development, product improvements, value engineering initiatives, and launch strategies.

·        Define and communicate clear, compelling product unique selling propositions to ensure strong market differentiation.

·        Own and protect the brand’s visual and verbal identity, ensuring consistency across packaging, logos, messaging, and all consumer touchpoints.

·        Own brand health tracking and performance measurement across key metrics including awareness, trial, penetration, brand equity, value and volume share, distribution, rate of sale (ROS), forecasting accuracy, and price compliance.

·        Monitor market trends, consumer research, and competitive activity to inform strategy and proactively mitigate risks or capitalize on opportunities.

·        Maintain ownership of the full brand P&L, with a focus on driving gross margin through COGS optimization and sales efficiencies.

·        Partner with the sales team and senior commercial strategist to develop channel strategies, including assortment planning, merchandising, pricing, pack sizing, and new business opportunities.

·        Track new product distribution, execution, and performance to ensure commercial objectives are met.

·        Develop and oversee execution of data-informed marketing strategies with a strong focus on digital channels.

·        Measure, analyze, and report on campaign performance, assessing KPIs and ROI to optimize effectiveness.

·        Develop and manage the brand marketing budget, allocating resources to maximize return on investment.

·        Lead, mentor, and inspire marketing team members and cross-functional contributors involved in brand execution.

·        Set clear goals, conduct regular performance reviews, and provide constructive feedback to support development and performance.

·        Recognize and celebrate team achievements, fostering a positive, motivated, and collaborative culture.

 

·        Join a publicly listed, mission-led company focused on sustainability and product excellence.

·        Work in a collaborative environment with smart people who value initiative and curiosity.

·        Salary of $75,000–$90,000 with 15% bonus potential and a monthly phone stipend.

·        Flexible hybrid schedule (3 days in the office) and unlimited vacation.

·        Dog-friendly office – because great teams include four-legged coworkers too.

·        Medical and dental benefits after 3 months.

·        Opportunities for learning, growth, and career development as the company continues to expand.

·        Be part of a team that values quality, compliance, and doing things the right way.